Sole Fry: Verb, To be obsessed, passionate and head over heels in love with all things shoes. It's all about sole.
After over 40 years of experience in the industry one thing we can say with absolute certainty is women love their shoes! But something else we have learned along the way is that each woman is different. Sole Fry is an online portal that embodies that belief and aims to deliver what you love, to your doorstep.
We have spent 3 generations perfecting the art of shoes surmounted on the belief that shoes are far more than something you wear, they emphasise who you are.
While updating our collections in sync with international designs and trends is a continuous process; the one thing that has remained constant is quality.